Here’s something that happens way too often:

You ask a business owner what they do.
They give you the short version.
A few services, a couple of product names, maybe a tagline.

Then, five minutes later, they casually mention seven more things they offer that aren’t on the website… at all.

No wonder the enquiries are all over the place.
No wonder Google doesn’t know where to rank them.
No wonder half the business is invisible online.

If you can’t describe your services clearly and specifically, Google can’t rank them — and customers won’t find them.

Your Website Is a Mirror of What You Say You Do

You’d be amazed how many service-based businesses are losing leads daily simply because the right words aren’t on the page.

They’re doing amazing things but the site only says “Services” with a few vague bullet points.

No detail.
No structure.
No clear match between what people search for and what the site delivers.

And here’s the kicker:
You can’t rank for what you don’t talk about.
You can’t convert on what people can’t see.

Break It Down to Build It Up

You need to get forensic.
Obsessive.
Surgical.

You need to break down what you really offer – and build pages and keywords around that.

Example:

Let’s say you run a landscaping business.
Your site says:

“We offer garden design, lawn care and maintenance.”

That’s fine… but what about:

• Raised bed installations?
• Artificial turf fitting?
• Irrigation systems?
• Decking and patios?
• Seasonal cleanups?
• Front garden vs back garden work?
• Work by property type (residential vs commercial)?

Each of those could be a page.
Each of those has its own keywords.
Each of those is a door to more visibility and enquiries.

And right now?
They might be missing completely.

Quick Checklist: Are You Really Showing What You Do?

Ask yourself this – honestly:

• Have I broken my services down into specific, standalone categories?
  Or have I lumped them all into one generic page?
• Do I have pages or sections for the actual jobs people ask about most?
  (Not just how I describe them internally.)
• Am I using the terms my customers use?
  Or am I writing like I’m pitching to myself?
• Is everything I offer visible on the site?
  If I mention a service on the phone, can someone find it online?
• Could each service stand on its own if someone searched for it directly?
  Or is it buried under a vague heading?
• Have I thought about variations?
  Different types of customers, different locations, different ways people describe the same thing?

Reflect the value of your work!

You can’t expect Google to rank you for things you’ve never clearly explained.
And you can’t expect customers to enquire about services that are hidden in your head, not on your site.

This isn’t just about SEO.
It’s about owning what you do.
It’s about reflecting the full value of your work.

Because when you finally show everything you actually offer – clearly, confidently, and with structure – everything changes.

• You get more visibility.
• More qualified leads.
• More alignment between what people need and what you deliver.

Unpack it.
Own it.
Write it down.
And let your business show up properly in search – the way it should have all along.